Highway 40 Corridor
261 Acres, Generational Land Bank

261 Contiguous Acres on the Primary Corridor Between Heber and Deer Valley

US Highway 40 is the economic spine of the Wasatch Back — the four-season route connecting Heber City to Park City, Deer Valley's new East Village, and I-80 beyond. 261 contiguous acres of highway-fronting agricultural ground at $10,536 per acre is not a parcel that fits a single buyer profile. It is a position.

At this price point, the entry is below the cost of comparable agricultural land in most Intermountain West markets with any resort adjacency. Highway frontage of this scale — an uninterrupted, contiguous parcel on a major state/federal corridor — becomes exponentially more valuable as the surrounding market matures. The Deer Valley East Village expansion has begun to validate what Heber Valley insiders have argued for years: this corridor is under-appreciated relative to its proximity and access.

Agricultural zoning means low property tax carry, no entitlement clock running against you, and the ability to hold indefinitely. The optionality on this parcel is significant: conservation easement income, agricultural lease revenue while holding, eventual rezoning for commercial or mixed use as the corridor densifies, or simple appreciation as comparables in the region climb. At $10.5K/acre, the downside is structurally limited by the land's agricultural productive value alone.

For a family office, land fund, or high-net-worth individual looking to establish a meaningful position in the Park City–Heber corridor ahead of continued appreciation, 261 acres of highway-fronting ground at this per-acre rate is the kind of parcel that simply does not come available often. The scale of the opportunity is part of the thesis.